‘You almost need to humanise your brand’

Aarti Parmar believes a brand must be clear on the inside to shine on the outside. I could not agree with her more. She started a creative agency when she was only 24, which led to a 15-year journey in branding and mindfulness. Her Brand Mindfulness concept evolved, and she’s using it to help small businesses build beautiful brands – inside and out.

Some questions we ask

  • What is Brand Mindfulness?
  • Why is it so hard to brand yourself?
  • What is the Boost your Brand course and who’s it for?
  • How do I create a brand that’s unique and authentic?

In this episode, you will learn

  • If you’re creating a new brand, get help from the start. It will save you time, money and sanity.
  • A brand must be authentic if you want people to connect with it.
  • It’s easy to copy a brand, but it’s harder to copy its vibe and energy – it needs that uniqueness to survive.
  • You don’t have to be rich. There is free help out there.

Connect with Aarti

Boost your Brand courses and workshops1-1 or in a group, get stuck in

Bitesize Brand Tipssign up for Aarti’s weekly branding tips

Brand Boosting with Aarti a free Facebook group for all things brand mindful

Five Day #BoostYourBrandChallenge – a time-sensitive chance to show your brand videos to a like-minded group, with input from Aarti, that will boost your confidence and help you grow.

Aarti’s gems

  • The worst anyone can ever say is no. Ask questions, be curious
  • Everything happens for a reason
  • There’s always a way to move forward
Aarti Parmar
Listen on Apple iTunes
Download Podcast Transcript: Coming Soon