This 12 week course (taught live so all content is totally current and cutting edge) will systematically demystify the key areas of digital marketing and help you understand how all the moving pieces fit together. You will be enlightened and inspired by Lucy and her entourage of leading industry experts in 24 bi-weekly 45 minute classes. Consistent study of this course over the 12 weeks will inevitably see you speedily level up your digital marketing game. Once completed you will feel ready to make informed decisions about where and how best to invest in your brand’s digital marketing. Nb. This is not a pre-recorded course; it revolves around live, interactive webinars although all sessions will be recorded for student access at a later date.
Disclaimer: This course is not for pussies and requires an engaged brain and commitment. There is tons of content to get through.
Week 1 Session 1: Group Kick off call – Getting organised – setting up your drive and finding the the right communication tools and project management software to meet your needs Session 2: The importance of Brave Branding™
BONUS CALL: The concept of MVPs for investment
Week 2 Session 3: Know your audience – Creating customer Avatars Session 4: List Building and Inbound Marketing 101 BONUS CALL: WordPress Websites + Content Management Systems 101
Week 3 Session 5: Monetisation – Products, ‘packaging’. Funnels & Lead Magnets Session 6: Intelligent CRMs and Marketing Automation Software 101 BONUS CALL: Cookies, GDPR and best practise data storage
Week 4 Session 7: Linkedin – setting up your profile for success and strategies for growth Session 8: Instagram – setting up your profile for success and strategies for growth BONUS CALL: Altruistic business models (non profit vs. profit)
Week 5 Session 9: Strategies for creating recurring income whilst doing what you love Session 10: Facebook Groups for business – the 101
Week 6 Session 11: Pre-recorded video for business Session 12: Live video streaming for business
Week 7 Session 13: Podcasting for business Session 14: Book writing for business
Week 8 Session 15: SEO (Search engine optimisation) (incl. Google search console) Session 16: CRO (Conversion rate optimisation)
Week 9 Session 17: PPC (Pay per click advertising) Session 18: PR for positioning