The Lean Digital Strategy programme takes clients from digital marketing chaos to digital marketing clarity. It has evolved because so may of our clients have been asking for it. Time and again we hear business owners saying, ‘Help! We’re so fed up with leaking money on digital marketing. It feels like we are continually throwing metaphoric spaghetti at a digital wall just to see what sticks’. Does that cry out resonate with you? Lean Digital Strategy™ will put a stop to this. It helps business owners stop wasting money left, right and centre because they are making knee-jerk, reactive decisions about what to invest in when it comes to digital marketing.
Every business owner knows they need to ‘do digital marketing’ but very few are sure about why, what, where and how they should do it in order to reach their own unique business’ goals. That’s where we come in. We help break down (or deconstruct) the current strategy (if indeed there is one) so we can help you build a coherent, intentional strategy in such a way that it is measurable, cost effective and actually works.
Nb. This programme is collaborative and requires full, open commitment from the business owner or lead business decision maker. This is not a pre-recorded course; it revolves around live, interactive meetings either virtually via Zoom or (as a preference) in person. Wherever possible all sessions will be recorded for access at a later date.
Discovery call: where we get to know you, your business and your brand as well as your pain points.
Digital Audit: This is an extensive digital audit that scrutinises all known areas of your existing digital footprint. We look at as many possible digital touchpoints in your business; including websites, social media, internal and client facing software and systems. The aim is to understand where your brand is already operating at strength and identify opportunities for exponential improvement.
Digital Strategy Workshop: 1 x 1/2 day workshop in which we discuss goal setting; how to align outcomes and recommendations of the digital audit with achieving the business’ visions, goals – alongside the clients’ unique lifestyle, practical and/or financial limitations.
Lean Digital Strategy™ delivery: Client receives their bespoke 12 month strategy plan with personalised, next-step recommendations, action plans and practical guidelines for implementation.