This 12 week course (taught live so all content is totally current and cutting edge) will systematically demystify the key areas of digital marketing and help you understand how all the moving pieces fit together. You will be enlightened and inspired by Lucy and her entourage of leading industry experts in 24 bi-weekly 45 minute classes. Consistent study of this course over the 12 weeks will inevitably see you speedily level up your digital marketing game. Once completed you will feel ready to make informed decisions about where and how best to invest in your brand’s digital marketing. Nb. This is not a pre-recorded course; it revolves around live, interactive webinars although all sessions will be recorded for student access at a later date.
Disclaimer: This course is not for pussies and requires an engaged brain and commitment. There is tons of content to get through.
Week 1
Session 1: Group Kick off call – Getting organised – setting up your drive and finding the the right communication tools and project management software to meet your needs
Session 2: The importance of Brave Branding™
BONUS CALL: The concept of MVPs for investmentWeek 2
Session 3: Know your audience – Creating customer Avatars
Session 4: List Building and Inbound Marketing 101
BONUS CALL: WordPress Websites + Content Management Systems 101Week 3
Session 5: Monetisation – Products, ‘packaging’. Funnels & Lead Magnets
Session 6: Intelligent CRMs and Marketing Automation Software 101
BONUS CALL: Cookies, GDPR and best practise data storageWeek 4
Session 7: Linkedin – setting up your profile for success and strategies for growth
Session 8: Instagram – setting up your profile for success and strategies for growth
BONUS CALL: Altruistic business models (non profit vs. profit)Week 5
Session 9: Strategies for creating recurring income whilst doing what you love
Session 10: Facebook Groups for business – the 101
Week 6
Session 11: Pre-recorded video for business
Session 12: Live video streaming for businessWeek 7
Session 13: Podcasting for business
Session 14: Book writing for businessWeek 8
Session 15: SEO (Search engine optimisation) (incl. Google search console)
Session 16: CRO (Conversion rate optimisation)Week 9
Session 17: PPC (Pay per click advertising)
Session 18: PR for positioningWeek 10
Session 19: Google Analytics
Session 20: Content creation strategyWeek 11
Session 21: A ‘Master Services Contract’ (how to deliver it digitally and get it signed!)
Session 22: Successful selling for Heart Led entrepreneursWeek 12
Session 23: Facebook and Instagram ads for business
Session 24: Building a team (in house vs. outsourced)
BONUS CALL: Creating a Lean Digital Strategy™ that supports your goals
More ways to work with Lucy
