Certified Virtual Business Managers™ Programme Synopsis
This 12 week course (taught live so all content is totally current and cutting edge) will systematically demystify the key areas of digital marketing and help you understand how all the moving pieces fit together. You will be enlightened and inspired by Lucy and her entourage of leading industry experts in 24 bi-weekly 45 minute classes. Consistent study of this course over the 12 weeks will inevitably see you speedily level up your digital marketing game. Once completed you will feel ready to make informed decisions about where and how best to invest in your brand’s digital marketing. Nb. This is not a pre-recorded course; it revolves around live, interactive webinars although all sessions will be recorded for student access at a later date.
Notes: This programme requires an engaged brain and serious commitment. There is a ton of content to get through if it is to be completed successfully. Certification on completion requires submission of coursework. Successful completion of the Certified VBM™ programme includes a lifetime inclusion of the Register of Certified VBM™s*.
*Subject to Ts&Cs.
Join the Certified Virtual Business Managers™ Tribe
This course is for you if…
You want to work flexibly and autonomously so you can be there for your family whenever you chose but you’re finding that flexible, stimulating jobs seem to be few and far between (especially outside the big cities)
You have decent qualifications (you might be degree educated or have industry accredited skills) but you’re concerned that your academic credentials or professional experience are out of date, too limited and no longer relevant in today’s digital world
Although you’re confident in your current professional role or as a homemaker and organiser you doubt yourself and lack confidence when it comes to seeing how easily you will transfer to a professional, virtual role or integrate back into any professional working environment
You know you have masses to offer because you’re bright, hard working and a real trooper but you have found that online recruiters, high street recruiters and other potential bosses are not so sure; they either ignore you, feel sorry for you or try to take advantage
You may have been a stay at home mum or dad until now but feel that as the children are a bit older, you want to go back to work and earn well again. You’re just finding that the array of jobs for someone who hasn’t worked in a while seems to be limited, uninteresting and not particularly well paid
More about you…
You have most likely successfully juggled the household management of a family home for years
You can successfully multitask until the cows come home
You can manage a tight budget and still make sure everyone is taken care of
You’re well known as an entirely capable individual who thrives on ‘getting things done’ and dedicatedly supporting others
Amongst some of the many ‘hats you wear daily’ you count being; a cheerleader, a project manager, a carer, a wingwoman or wingman, a negotiator, a mediator, a diplomat, a PTA politician, a sports coach, a life coach, an agony aunt or uncle, a taxi driver, a travel agent, a secretary, a personal assistant, a social media manager and a long list of other job titles….
Week 1 Session 1: Group Kick off call – Getting organised – setting up your drive and finding the the right communication tools and project management software to meet your needs Session 2: The importance of Brave Branding™ BONUS CALL: Creating a Lean Digital Strategy™ that supports your goals
Week 2 Session 3: Know your audience – Creating customer Avatars Session 4: List Building and Inbound Marketing 101 BONUS CALL: WordPress Websites + Content Management Systems 101
Week 3 Session 5: Monetisation – Products, ‘packaging’. Funnels & Lead Magnets Session 6: Intelligent CRMs and Marketing Automation Software 101 BONUS CALL: Cookies, GDPR and best practise data storage
Week 4 Session 7: Linkedin – setting up your profile for success and strategies for growth Session 8: Instagram – setting up your profile for success and strategies for growth BONUS CALL: Altruistic business models (non profit vs. profit)
Week 5 Session 9: Strategies for creating recurring income whilst doing what you love Session 10: Facebook Groups for business – the 101
Week 6 Session 11: Pre-recorded video for business Session 12: Live video streaming for business
Week 7 Session 13: Podcasting for business Session 14: Book writing for business
Week 8 Session 15: SEO (Search engine optimisation) (incl. Google search console) Session 16: CRO (Conversion rate optimisation)
Week 9 Session 17: PPC (Pay per click advertising) Session 18: PR for positioning